Ok, it took me ages to figure this out. Perhaps I was having an off day, or perhaps other people are having the same problems I was having in trying to find the settings to turn off a scheduled email in Google Analytics. Either way I thought I’d post a quick blog on how to… Continue reading How to Change Scheduled Emails in Google Analytics
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Breadcrumbs in Paid Adverts (AdWords)
Google have been showing clickable breadcrumbs in organic listings for some time now, and it was announced some time ago that this feature would be coming to paid AdWords ads. Today is the first time that I have seen this live in searches. As you can see in the image above the breadcrumbs are added… Continue reading Breadcrumbs in Paid Adverts (AdWords)
Adhering to W3C Standards in Web Design
The World Wide Web Consortium, or W3C as they are more commonly known, define themselves as “an international community that develops open standards to ensure the long-term growth of the Web”. What this effectively means is the W3C develop the standards and protocols to make the world wide web easy for everyone to use and interact… Continue reading Adhering to W3C Standards in Web Design
The Importance of Customer Service in the Digital Age
Unfortunately it is all too common to see businesses forget to focus on customer service when they launch an online strategy. However, with review sites becoming more and more popular as a way for consumers to vent their anger, retailers have got to ensure their customer service is spot on! You could have a perfectly… Continue reading The Importance of Customer Service in the Digital Age
Effective Keyword Research
Keyword research is such an important part of optimising both your website and your pay-per-click campaigns. By targeting the right keywords you not only ensure a decent volume of traffic to your website, but more importantly that the traffic you are getting is relevant to the services you are offering. KeyWord Research Process Start off… Continue reading Effective Keyword Research