Google Analytics Splits Mobile & Tablet Data

At last, finally, hoorah hurray Google Analytics has finally split Mobile and Tablet traffic into separate device types allowing for a much more segmented look at your data. Previously when you wanted to view mobile traffic on Google Analytics you could go into the Mobile > Overview section, and you’d be presented with the below data. Mobile visits were displayed a Yes/No option, and also included tablets.

Mobile vs Desktop Old

Now as I’m sure you know Mobile and Tablet are two very different beasts (so different in fact that Google has thrown tablets in with desktops for bidding in Google AdWords). Thankfully, as of Thursday last week, Google have now split the data out in this report to show the three different device types separately (see below).

Mobile vs Desktop NEW

This is an extremely welcome change as it makes life so much when trying to analyse different device types. With this update the advanced segments within Google Analytics have also been updated meaning you can easily segment your site’s traffic on different reports.

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How to Change Scheduled Emails in Google Analytics

Ok, it took me ages to figure this out. Perhaps I was having an off day, or perhaps other people are having the same problems I was having in trying to find the settings to turn off a scheduled email in Google Analytics. Either way I thought I’d post a quick blog on how to do this just in case the answer is the later, and it’s not just me!

So say you have set up a report in Analytics to run daily and send you a summary of your visitors for that day, but then for whatever reason you decided to turn off this report, or possible add someone else’s email to that report this is what you’ll have to do.

First go to the report in Google Analytics that generates the email (I’m using the Audience Overview report below as an example). Then go to admin (highlighted in red on the below image).



Once you’re on the admin screen click on the profile that the report is running from, and select the option Scheduled Emails (see below).



On the next screen you’ll be presented with a list of all the scheduled emails you have set up, and you can pause them, delete them or edit their contents.

Hope this helps you find this feature quicker than it took me!
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