What Are The Main Digital Marketing Channels?

Digital marketing channels are specific mediums, usually online, used to reach a target audience and driving traffic to a website. The offline equivalents could include mediums such as newspapers, radio, and TV advertising. In this post, I’ll be introducing you to some of the most popular online marketing channels and giving you some tips on… Continue reading What Are The Main Digital Marketing Channels?

Top 5 UK Affiliate Marketing Programs

There are a number of affiliate marketing programs available to use, all with different benefits and drawbacks. As a newcomer to the world of affiliate marketing, it can be very difficult to choose the platform that is right for you and your business. So with that in mind, I’ve been reviewing the different affiliate marketing… Continue reading Top 5 UK Affiliate Marketing Programs

Google Trusted Stores (Now Certified Shops) Comes to the UK

Google officially announced on the 30th of October 2013 that its’ Trusted Stores program was being introduced to the UK under the name Google Certified Shops. The Trusted Stores program was launched in USA start of 2012, and moved out of beta in July 2012. By monitoring merchants Google assigns a score to participating retailers.… Continue reading Google Trusted Stores (Now Certified Shops) Comes to the UK

The Importance of Customer Service in the Digital Age

Unfortunately it is all too common to see businesses forget to focus on customer service when they launch an online strategy. However, with review sites becoming more and more popular as a way for consumers to vent their anger, retailers have got to ensure their customer service is spot on! You could have a perfectly… Continue reading The Importance of Customer Service in the Digital Age